Why Star Rating Extensions are Important
The success or failure of your business in today’s environment is largely dependent on your ability to stand out from within the crowd. However, one of the things that you will discover is that it’s not so easy to gain online visibility. Let’s assume that your business already has an online presence, and you have a website that represents your brand on the internet. Let’s us also assume that you have a presence on social media. Not only that, but you are also already running ads on such platforms as AdWords in a bid to put out the word about your business.
You need to go the extra mile
If you think that all of the steps that we have mentioned above are enough to turn your venture into a success story, then you would be sorely mistaken. Today’s business environment demands that you go the extra mile, to bring more visibility to your business.
There are, of course, a number of things that you can do in order to help put your brand firmly on the radar. We have previously discussed some of the steps that you can take to boost your CTR in organic traffic and in AdWords. In this article, we are going to focus on Star Rating Extensions and how they can be used to give your business an edge over the competition.
What are Star Rating Extensions?
So, what are star rating extensions and how are they a useful way through which you can boost your brand’s online visibility.
Carry out an online search and you will notice that the Search Engine Results Page (SERP) that comes up contains some results that come with a five star based rating system.
Star Rating extensions, as we have already alluded to, appear both in organic and in paid search (AdWords Ads).
It’s all about Search Engines
Search Engines, it has to be said, are the unheralded workhorses of the digital age. Whatever it is that you wish to look up on the internet, all that you need to do is type in your search terms and you will get results that can run well into the millions.
Search engine visibility
What most people do not realize is that the success of their online marketing venture has to do with how well they are visible on Search Engine Result Pages. That is the reason why Search Engine Optimization has become such a big undertaking, but that is a story for another day.
As mentioned earlier, there are a number of ways through which you can boost your visibility on Search Engine Result Pages, and getting star rating extensions is one of them.
How Useful Are Star Rating Extensions?
Star Rating Extensions are extremely useful, as far as boosting your online visibility is concerned. Research indicates that people respond better to visual cues than they do to pure text. Again, that’s a topic for another day.
Needless to say here that the golden stars that appear in AdWords Ads and in Search Engine Result Pages help attract people to your URL and, by extension, are a good way through which you can boost your Click Through Rate (CTR). This applies in both organic and in paid search.
A 17% Increase in CTR in AdWords
Think we are exaggerating about star rating extensions being a useful way through which you can boost your CTR? Well, just consider the fact that Google itself mentions AdWords Ads that have seller ratings have a CTR that is 17% higher than those that do not.
This, clearly, can translate into more leads and conversions for your business. What this means, in simple terms, is that every business that’s out there needs to go the extra mile by ensuring that they get star rating extensions in both paid and organic search.
Types of Star Rating Extensions
This is something on which we have already alluded in the foregoing discussion. Star Rating Extensions come in three different types. Okay, so they are all a five star based system, but there are differences in where they appear and how you get them.
- Seller Rating Extensions
Seller Rating Extensions are the first type of star rating extension. They are intended to showcase advertisers that have received high ratings from their customers. For Google and other Search engines, the main aim is to make sure that the customer gets only the best in terms of products and services.
In this regard, Seller Rating extensions are not merely there for your benefit as a business. Their major aim is to, in any case, ensure that businesses give the best to their customers.
Where do they come from?
The ratings that Google uses to come up with star rating extensions are aggregated from a wide range of sources. These include such companies as Boost Reviews, Shopper Approved, StellaService and Yotpo. The ratings are also derived from the reviews that are left by your customers on Google Customer Reviews.
- Product Rating Extensions
This is the second type of rating extension that you may stumble upon in SERPs results. The major difference between product ratings and seller ratings is that the former are used to rate a particular product, such as a television or a camera. Seller rating extensions, on the other hand, are mainly focused on a particular seller, such as Amazon or any other company.
- Star Ratings in Organic Search Results
Star rating extensions are also available in Organic Search Results. You will notice, when carrying out online searches, that some of the results have the five star based rating system that we are talking about here.
Why Star Rating Extensions are Important
Now, back to the question, why are star rating extensions important. We have already noted that they help give your AdWords Ads and your Google Organic search results greater prominence on Search Engine result pages. This, in turn, leads to a greater generation of leads and conversions for your business.
Get star rating extensions today
Star Rating extensions are a worthwhile investment. Talk to us today about how you can get star rating extensions for your Google AdWords Ads and in Organic Search Results. At Boost Reviews, we have years experience making sure that businesses get the kind of online visibility that can help them grow.