Why Online Reputation Management is Important
Reputation Management has, over the past few years, become big business. One of the major reasons for this is the fact that the internet, for all its wonders, can be rather unforgiving. Greater connectivity is fraught with both wonders and woes for business across the globe, making it important for you to make every effort to manage your online reputation. But, before talking about why online reputation management is important, we first need to go back to the days before the internet had so radically transformed the way in which businesses interact with their customers.
What used to happen?
The truth of the matter is that commerce has been around for a long time. In fact, human beings have been carrying out trade in one form or the other, for as long as they have been human.
Negative Reviews are Inevitable
One of the things that you need to understand is that negative reviews are almost an inevitability for every business. No matter how good you are, if your business involves interacting with human beings, you are inevitably going to end up with a few dissatisfied customers.
Negative feedback, the ancient way
Now, back to what used to happen with negative reviews before the internet age. It used to be that a dissatisfied customer would probably vent to friends and family, which translated into the loss of a few potential customers.
These few friends and family would, if the story of woe from the original teller was particularly juicy, spread it to a few friends and family of their own. From there, the story would fizzle out, never to be repeated again.
What happens today
The internet has transformed the world in which we live, with the result that instead of dying a natural death, the story of woe that we mentioned above now has the potential to go both viral and global.
Just take the example of the restaurant owner who got into a slugging match with a reviewer after receiving a negative review.
Instead of allowing the story in the above link to dies down, the response that came from the restaurant owner only helped spread the tale across the internet.
Negative feedback has the potential to go viral
One of the takeouts from the above story is the fact that negative feedback now has the potential to go viral. Social media makes it easy for people to share stories, without regard for both time and frontiers.
What this means is that one dissatisfied customer has the potential to really harm a business, by leaving negative feedback across the internet. This makes reputation management really important.
Negative feedback can be enduring
Another way through which the internet has transformed the world is by allowing information to be stored indefinitely. Where, before its invention, people would inevitably forget about the stories of woe that they would have head from their peers, today, it’s quite easy to get access to information that was left online even a decade ago. Again, this makes reputation management important.
What is Reputation Management?
So, what is reputation management? In simple words, reputation management is the sum of all the actions that you take in order to positively influence the perceptions that others have of you. Over the past few years, reputation management has broken away from the shadow of public relations to become a force on its own.
Online Reputation Management
Management of a business’ reputation can be both on and offline, of course. Our major concern here is with Online Reputation Management (ORM). Here, the main preoccupation is with influencing the information that people get from search engines when they make queries involving a particular brand or product.
How to manage your online reputation
There are a number of ways through which businesses can manage their online reputations. The first option involves going it the manual way. It involves periodically making search engine queries of your brand and responding to any negative feedback that may be floating out there.
The Boost Reviews Way
The above suggested method is hardly practical, as far as managing a business’ reputation is concerned. Most of the time, you will find that, unless you are a really big entity, not enough is going to be said about your brand to warrant a constant vigil worthwhile.
That is why it is so important for you to hire a professional Reputation Management company, to quickly and easily manage what is being said about you out there.
An Automated Process
ORM, the Boost Reviews way, involves the use of automated systems, that have been designed to scour across the internet for any mentions of your brand. Should any be found, you will be instantly notified, allowing you to quickly respond to any negative reviews that may affect your reputation in the long run.
Allows you to respond positively to negative reviews
Reputation Management enables you to get the most out of the internet page, by making sure that only the best information about your brand is floating out there. So, what are you waiting for? Get in touch with us at Boost Reviews today, and we will make sure that your brand does not suffer from the effects of negative reviews.
We do this by managing the search results that come out with regard to your products and services. With us, you can rest assured knowing that your reputation is in good hands.