What is Reputation Management Software?

The reputation of your business is a fragile thing: it must be cared for, nurtured, reviewed, managed and honed. Developing a solid image for your business and brand will pay off in the form of new customers, increased sales and growth. Reputation management is a daunting undertaking to the uninitiated, which is why automation of the process is so important. That’s where Boost Reviews comes in…but more on that later.

For those of you who want to know: what is reputation management software?, this is a simple question to answer. All companies may vary a bit in how they deliver services, but in a nutshell, such companies provide tools for businesses that allow them to promote their brands and address the negative customer experience promptly.

Such tools can be utilized to submit reviews through email, text or ad campaigns. For marketing teams, they can help interpret an organization’s online reputation thanks to monitoring tools that capture social media discussions and posts.

You may wonder: how does it work? Well, as many consumers depend on reviews when searching for products or services online, you are likely to get new customers through positive reviews. They’re also more likely to spend more. According to the Harvard Business Review, customers who had the best past experiences spend 140 percent more than those who had the poorest past experience.

On top of that, the majority of social media users are more likely to recommend a company with whom they have had a positive experience with. When more people hear the same story, this can only result in good news for you over time.

Reputation management tools helps boost a company’s sales by providing insights on how consumers see the business. If the software does detect a negative review, you are alerted as the business owner, and can then get in touch with the customer to apologize and rectify the situation. So, such software can help both customers and companies.

If you don’t think your online reputation matters, consider this: 42 percent of adults search for a person or company online before doing business with them, says Forbes. If they don’t like what they see, good luck getting a phone call or click from them. This importance also reaches to the professional world in regards to job searches. About 60 percent of employers screen candidates via social media before they will even consider hiring them. They’re looking for red flags, such as provocative or inappropriate photos and videos, drinking or using drugs, bad-mouthing a previous company or employee, and poor communication skills.

These are all great reasons to keep your online reputation in check, and what better way to do that than with the assistance of Boost Reviews? Get in touch now to find out how.

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