Top 10 local business directories for your business
The importance of getting your business listed on local directories can never be overemphasized. Today, a large chunk of the search queries that take place across the world are local in nature, and Search Engines such as Google have taken cognizant of the fact by favouring local results for local queries. Getting listed on local directories is, without doubt, one of the biggest steps that you can take as far as boosting your local SEO is concerned. So, which are the top 10 local directors on which your business should be listed?
- Google My Business
Google My Business is, without doubt, the biggest platform on which every local business should be listed. The great thing about Google My Business is that it brings together various Google products, including Search and Maps, in a way that makes it easy for you to manage your online presence.
Claiming your Business on Google My Business
If you have not already done so, you should immediately move to claim your business in Google My Business. Doing so comes absolutely free of charge, which means that there is really no excuse for not getting a listing for your business.
Why Google My Business is Important
As already noted, Google My Business has the effect of greatly boosting your business in local searches, largely due to the fact that Google uses the information that you provide to help your customers find you.
Responding to customer reviews
Another great thing about Google My Business is that a listing on the platforms allows your customers to leave reviews about your business. It also gives you an opportunity to respond to these reviews in a way that shows your prospects that you care.
- Boost Reviews
Boost Reviews is another of the great platforms on which local businesses should be listed. Boost Reviews takes a consolidated approach to Online Reputation Management, allowing the over 14000 people who use the platform to gather more than 500 000 reviews each and every month to, on one easy to understand platform, have a clear view of what people are saying about their brands.
Boost reviews also comes with the ability to show Star rating extensions in Google Shopping PLAs and in organic traffic. This is what every brand needs in order to boost its local credibility and visibility.
Yelp is another of the local business directories on which you should get your business listed. When it comes to online reviews, Yelp is, without doubt, one of the biggest platforms. The great thing is that Yelp allows you to claim your business’ page, and this comes absolutely free of charge. Yelp also allows you to respond to customer reviews, which is a great way through which you can create rapport between you and your customers.
- Yellow Pages
Yellow Pages has been around for a while, and the digital version makes it easy for you to list your business for greater local visibility. Again, Yellow Pages allows you to claim your business page free of charge. Once that is done, you can be sure that you will get the kind of visibility that every local business craves for.
- City Search
City Search covers searches for businesses and entertainment in cities around the world. This platform also allows you to claim your business listing and gives you the ability to add offers to your listing.
Facebook, the world’s biggest social media outlet, is, without, the place to be for every local business that outs there. Business pages on Facebook come free of charge, and they have the benefit of ensuring that your business has visibility right where your clients spend most of their time.
- Apple Maps
Apple Maps may not be as well known as Google Maps, yet is it still a force to be reckoned with as far as local businesses are concerned. Adding a business to Apple Maps or claiming an existing listing is simple enough.
- LinkedIn Company Directory
LinkedIn, the world’s biggest employment service, allows you to list your business on the platform. Your employees can then connect to this listing. LinkedIn’s company directory makes it easy for people to find you on the platform.
- Yahoo Localworks
Yahoo is another platform on which you can have your local business listed. Localworks allows you to be discovered across over sixty directories, including on search engines, maps, and online listings.
HubSpot’s Agency Directory is another of the platforms on which you can get your local business listed for greater online visibility. A HubSpot listing allows you to get discovered by your prospects and to boost brand awareness. The great thing is that a listing comes absolutely free of charge, yet the benefits tend to be exponential.