The best online reputation monitoring tool for your business
So, 90% of the world’s consumers say they first check out online reviews before purchasing a particular product, 43% state that they will stay away from a business that has a 3 star rating, and 73% will form an opinion about a company after reading as little as 6 reviews, but what are you doing to stay in touch with what people have been saying about your brand on the internet? So, whats the best online reputation monitoring tool that can be found out there?
People tend to neglect Online Reputation Management (ORM)
For one strange reason or the other, the majority of businesses out there tend to neglect online reputation management. For most businesses, the chance that they will be affected by what people are saying about their brands may appear to be rather remote. The truth, however, is that reputation management is something that you can hardly afford to ignore.
A few figures
If you think we are exaggerating, just consider the fact that, according to Google, star ratings, which are based on the reviews that are left by people across the internet, can have an impact of as much as 17% on your bottom line.
Also consider this often cited piece of statistic; an increase by one star in a business’ Yelp ranking can translate into an increase in revenue of between 5 and 9 percent.
Clearly, online reviews matter, as far as increasing your revenue is concerned. That is why it is so important for you to keep track of what people are saying about your business.
Why people neglect online reputation management
When it comes to reputation management, there are several reasons why people tend to be forgetful;
- There is almost always something better to do and so little time in which to do it.
- Many people are not even aware of the fact that they need to cast an eagle’s on what people are saying about their brands.
- Reputation management can appear to be a time consuming process. Most people imagine that they are not going to be able to manually carry out searches across the internet in order to find areas where their brands are mentioned.
Why you should monitor your online reputation
Online reputation management is not just for big brands, it has to be said. Even at a personal level, there are countless reasons why you need to stay in touch with what others are saying about you on the internet;
- 40% of the colleges that are out there will look up a prospective student’s online profile before offering him or her a place.
- Up to 70% of employees will look up a prospective employee on social media before making a hiring decision.
- 34% of employees have been fired based on the materials that was found on social media pages.
Clearly, it’s important for everyone to keep abreast with what is being said online. At a personal level, one’s name tends to be one’s brand, and the way that it is presented over the internet tends to have an impact on a wide range of areas. So, what is the best online reputation management company that can be found out there?
One of the things that really put people off of online reputation management is the fact that the internet is so big. Is it even possible, they ask, for one to stay in touch with what is being said about one’s brand on so vast a platform?
Manually Carrying out ORM
It’s entirely possible for a business or individual to manually carry out Online Reputation Management. All that you need to do is spent a few hours every day moving from one site to the other and from one search engine to the other while looking up mentions of your brand or name.
Doing this is, clearly, not really practical. There are so many places out there where people can leave comments about your brand that you are never likely to cover them all;
- Shopper Approved
- Google Review
- So many other places
Indeed, there are a thousand other ways through which your brand can be mentioned online, with devastating consequences.
Boost Reviews Brings Together all online mentions of your brand
The great thing about Boost Reviews is that it aggregates all the reviews that are left online regarding your brand. What do we mean by that? Well, instead of having you go from one site to other hunting for mentions of your brand, Boost Reviews does the job automatically on your behalf.
That is really great and ensures that you get ALL the mentions of your brand on one easy to understand interface. So, which sites does Boost Reviews trawl for mentions of your brand?
- All Social Media Platforms
- All Online Review Websites
- Other places on which your brand may be mentioned.
Quick Response to Reviews
One of the facts that we have previously mentioned is that it’s inevitable that, at some point, you will receive negative reviews. The important thing, should that become the case, is for you to make sure that you respond quickly to your customers’ concerns because there is every likelihood that they were motivated to leave the negative review by some poor experience while interacting with your brand.
The great thing is that, with Boost Reviews, you get instant notifications whenever your brand is mentioned, which gives you the ability to quickly respond to the concerns that are raised by your customers. Doing this effectively turns a negative review into a positive experience for your customer. This helps limit the damage before matters have had the chance to spiral out of control.
The way to go
The Boost Reviews platform is clearly the best way to go as far as online reputation management is concerned. With this platform, you have everything that you need in order to keep the conversation flowing in a way that helps build the reputation of your brand.