Online Review Tips for Bars
If you own a restaurant, bar or pub, you know how important online reviews can be for your business. One bad review that falls through the cracks can spell disaster for your company. That one review can turn off several other patrons who were on the fence about visiting your establishment.
That’s why it’s important to monitor your bar’s online reviews. This will put you in a good position to take control of your reputation so those few people with an axe to grind won’t sully your name. Delegate the responsibility of monitoring your reviews, or hire a company like Boost Reviews to do it for you.
Here are some monitoring strategies to try:
Sign up for instant notifications
Some review sites, such as Yelp, allow businesses to receive e-mail notifications every time a review is posted. Sign up for these services and appoint someone on your staff to actively monitor those notifications.
Set up Google Alerts
Always know what’s being said about your business online, including by creating a search query with Google Alerts, which will then email you when it detects new matches. Keep in mind, nothing is fool proof and this alert system may not catch every review.
Manually check the sites
Log on to all your review sites regularly to read up on the reviews. You may want to focus on TripAdvisor, Yelp, CityEats, OpenTable and Foursquare.
Take advantage of free data about your online presence. Did you know that Yelp tracks user views, clicks to your website, mobile check-ins, requests for directions to your business, and mobile calls to your business? Google Places dashboard shows you how many people are searching for you on Google, what they searched for to land on your website, and which zip codes they are originating from. You can use this valuable data to track trends and gain insights that may better guide your business decisions.
Enroll with a monitoring or reputation management service
Who has the time to chase down every single review? You know each one is vitally important to your online reputation but you just don’t have the resources to track them. As a busy bar manager or owner, you can outsource this task to a platform like Boost Reviews, which brings your online reviews, business listings, and social media sites together in one place so you can better view, manage and improve them.
Learn more about how we can help your bar monitor reviews by completing our online form.