Online Reputation Management: What is it and Why is it Important?
Your reputation as a business will make or break you. Just a couple decades ago, it was hard enough then to keep up a solid reputation. Today, there are added challenges thanks to all those pervasive digital connections. Make one mistake and everyone will know it. However, it’s not even about being perfect all the time. It’s about nipping negative feedback in the bud right away.
Interestingly, you can actually use those negative reviews to your advantage so you come out looking good anyway.
Whether involving your social media platforms or your own website, when you maintain a positive professional image, this reflects well on your impressions with existing clientele as well as potential ones. A negative review regarding the quality of your services, products or experiences may turn off customers, threatening your ability to grow.
In the “old” days, rumors were spread via word of mouth. Now, they are spread globally, instantly and irretrievably, thanks to online review sites, blogs and social media. These platforms can certainly be great for your business, but they can also cause long-lasting damage if not handled correctly.
At your disposal, you have access to powerful tools that will influence the conversation about your brand, according to Inc.com. There are several opportunities that you can take advantage of to add value to your business.
What’s Reputation Management?
This all has to do with how you improve and maintain your company’s reputation in the online arena. A poor reputation online will follow you around for months and years if you don’t take the time to manage your online presence daily.
Forbes points out that it takes 12 positive experiences to repair the damage experienced by just one unresolved negative experience. Additionally, 22 percent of people who have had a bad experience will vent about it online but only nine percent of those who had a good experience will talk about it online, says Social Media Today.
The Impact of Online Reviews
While reviews on your Facebook page are imperative, the ones that appear on outside official review sites are even more so, such as Yelp.
Consumers love to patronize businesses with a high number of positive reviews. It’s only natural! We all do! Plus, Google ranks companies with lots of positive reviews more favorably over those who don’t.
Search Engine Journal explains that 84 percent of consumers read online reviews, typically about four to six, before they start to trusting a particular business. If you can’t maintain a trustworthy image, this will negatively impact your bottom line and your image in the online community.
Sadly, bad reviews aren’t always a direct result of an action taken on your part. Often, they involve misplaced frustration from a past client, or it could involve one huge misunderstanding. Despite the cause, you must deal with it promptly. In the end, it’s your problem and yours alone.
Contact Boost Reviews
Let Boost Reviews help you obtain and manage those coveted five-star reviews you’ve been craving. Contact us now to find out how.