Online Reputation Management for the Automotive Industry

Your dealership’s reputation is nothing to be taken lightly. It has probably taken years to get where you are and lots of money to build your empire. Don’t put it all at risk by leaving your dealership vulnerable to online attacks. Online reputation management should be one of the most important assets of your company. Are you prepared to let someone ruin your reputation over one bad review, one rant, one dissatisfied experience? Probably not.

Here’s how your dealership can protect its reputation:

  1. Analyze activity. As the alerts start coming in about your online reviews, you must organize, analyze and prioritize that activity. Hopefully your dealership’s reputation management inquiries will give you more positive than negative reviews but even then, it’s important to know what needs to be addressed first.
  2. Track your reputation online. Listen to everything that people are saying about your dealership. Use free tools available online as well as sites like Boost Reviews. Use keywords that revolve around your dealership name, owner’s name, the brands you carry, models, geographic location and competitor names. This way, you can monitor what is being said in an organized, efficient manner.
  3. Respond in a timely manner. Negative remarks about your dealership are bound to happen. While you can’t avoid them, it’s still just as important to respond and to do so quickly. Whenever you come across a negative remark or review, you must acknowledge the problem and respond in a timely, appropriate manner. When you take the time to address negative comments and proactively resolve the issue, you will create a loyal fan base. You’ll also show others who may be reading the review that you are a proactive business owner. When people see your dealership’s customer service level is high, they will keep coming back.
  4. Be Proactive. The best way to counteract negative criticisms while at the same time promoting a positive image for your dealership is to stay active online, interact on social sites and give users relevant content that shines a positive light on your dealership.  Here are some ways you can do this:
  • Create a blog where you come off as the most knowledgeable, capable and trustworthy dealership around.
  • Create social network profiles and content via Twitter, Facebook, YouTube and Flickr. Be sure to provide meaningful and resourceful information, and don’t forget to include keywords.
  • Publish press releases for any newsworthy event at your dealership. This content will be distributed all over the Internet quickly, and is likely to be picked up by search engines.
  • Encourage your customers to review your dealership online.

Online reputation management is certainly a big challenge for the automotive industry, more so now than at any other time in history. Always remember that who you are online influences public opinion. The longer you wait to develop an online reputation management strategy, the harder it will be to get it all under control and counteract the negativity. The good news is that solid reputation management is indeed possible.

Let Boost Reviews give you the direction and persistence you need to get your dealership’s online reputation under control!


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