Introduction to Google Ads
Unless you’ve been living under a rock, you’ve likely heard of Google Ads. This offering allows you to reach new customers and grow your business through Google’s premier online advertising program. SEO is extremely important to growing a business, but the only problem is, it takes time and a lot of patience.
If you need results right now, you may want to take a look at AdWords. It’s faster and more effective in the short term. In fact, you can get up-and-running in less than an hour, generating new sales at the end of this very hour. This performance-based model is popular for many reasons.
It differs a bit from other advertising models such as banner ads, to be sure. But it brings many benefits to the table. If you don’t get results (clicks, leads, sales), then you just don’t pay. Pretty simple really.
When people search Google, they’re looking to buy a specific product or service, which shows something called intent. Because they’re actively looking for something to buy, this is the exact moment in which you need to capture their attention. This in a nutshell is why Google AdWords is so powerful and profitable; there’s simply no better search engine marketing (SEM) strategy to rely on.
For every $3 you spend on online advertising, Google gets $1, making advertising their single greatest source of revenue. One million businesses use AdWords right now, says Neil Patel, which is why so many companies utilize this marketplace, paying to have their website ranked at the top of the SERPs.
Google loves its big brands, and will do all it can to promote them. So, for instance, if you sell pizza, the first results will likely be national brands, like Pizza Hut or Domino’s. Even if your pizza is the best around, it can be nearly impossible to outrank those big guys. AdWords allows you to cheat, in a way.
Rather than wait around to build up a bevy of strong content and links over several months, you can head straight to the #1 position on the first page with AdWords. Through the strategic use of keywords for your industry, you can dominate the SERPs in just a few minutes. But you have to pay up.
AdWords gives you a bonus, too, helping you unlock money-making keywords for your industry. By shelling out a few bucks, you can find out which keywords convert the best so you can pad your content and SEO strategies.
The AdWords marketplace works sort of like an auction, where people will bid money for clicks. That doesn’t mean the highest bid always wins, though. Google blends the money factor with a quality factor to result in the best user experience. Basically, quality ads and a solid bid equal a win.
Interested in tapping into the AdWords potential? Check out how to get started here. A good review management strategy is also a very important component of SEM. Learn how to make reviews work for you with Boost Reviews when you fill out our online form.