How to Use Reverse SEO for Reputation Management
Have you ever heard of Reverse Search Engine Optimization (SEO)? This is the process by which a web page is suppressed or pushed down in the search engine results. In terms of online reputation management, reverse SEO is a way to bury negative results on Google and other major search engines.
This practice involves the performance of normal, white-hat SEO practices on web pages that rank right underneath a negative search result, in an effort to improve the search rankings of those web pages. This will move the negative result from the first page and keep it on subsequent pages so it’s not as likely to be seen.
This is a common method used to effectively suppress negative items on Google Search. So if you’re looking to bury negative links about your business, here are some tips.
Create New Online Assets
These assets are ones you can control, using them to improve your online reputation. In addition to the ability to promote web pages directly beneath the negative result, you should also create new online assets that you can promote via SEO. This will help you rank above the negative search result. Because you own the new online assets you have created, you can link from there to an existing web page that ranks underneath the negative asset.
Create Social Media Accounts
Create accounts on the leading social media platforms and stay active on them by posting regular updates. Add fresh content, ideally daily, and make sure your profiles are optimize for the name of your company.
Create content for blogs on authoritative platforms (such as Blogger and Tumblr) that have been known to rank well on search engine results.
Strategic Link Building
Build links to your profiles and blogs, along with existing search results that appear underneath the negative result. Link those profiles and blogs to each other as well as your existing positive search results.
Press Release Submissions
Submit timely press releases about your business for reputation management purposes. Keep these tips in mind:
- Keyword Use: Include the name of your business in the title, description and body of the press release.
- Linking: Link from the press release to web pages that rank under the negative result in SERPs, using a version of the keyword or phrase as anchor text.
- Press Release Distribution: Use a PR distribution service that is reputable and SEO-friendly, such as PRNewswire.com, PRWeb, Marketwired.com and BusinessWire.com.
Submitting guest blog posts to authoritative sites is a good way to effectively achieve reverse SEO. Locate authoritative blogs in your industry that will take guest posts and apply as a contributor. Because most authoritative blogs won’t let you use a business’ name in the title, try using the name of the business for which you want to bury negative search results.
Come up with a solid author bio, which is also crucial when submitting guest blog posts for reverse SEO. You should include a unique, detailed author bio that includes the keyword phrase you want to target. Link from the author bio to assets that rank under the negative search result that you want to suppress.
Contact Boost Reviews
A big part of successful reputation management is monitoring and collective five-star reviews. Get in touch with us at Boost Reviews today to enhance your reach.