How to Respond to Positive Reviews
Securing online reviews is one of the most important ways to market your business. So many people shop online and read reviews before they make a purchase decision. This is why you need to tidy your online presence to put your best foot forward and attract five-star reviews. Once you know how to ask for positive reviews, you have to optimize the ones you get.
Many business owners know how to respond to negative reviews but not necessarily positive ones. Here are some tips.
Thank the Reviewer
If someone takes the time to say something nice about your company, it only stands to reason that you would use good manners and thank them. Start off your response with a thank you for the review. They didn’t have to leave any feedback at all yet went out of their way to do so. Start with thanking them. Use their name and make it personal.
Reference specifics they mentioned, such as the employee they thought was outstanding or a new product you just released. Try something like “Thank you for your kind words, Melissa. We appreciate you taking the time to share your experience with us. We agree, Tyler is truly a dedicated employee who is an asset to our team. We are lucky to have customers like you and look forward to seeing you again soon!”.
Most people leave reviews right after they purchase or receive something, visit your office or store, or engage in an experience. Time is of the essence when crafting your response. Never let a positive review sit for days, weeks or months before responding. This doesn’t really show that you care about their efforts.
Responding quickly is the best way to show your appreciation. Wait too long and the customer will be alerted to the late response, which will serve as a reminder that they have been ignored. Respond promptly to stay top of mind so they don’t move on and forget about you.
Keep it Simple and Short
Nobody wants to read lengthy responses. Keep your message brief yet meaningful. If you go on and on, the value of your words will decrease. Short and simple is the way to go every time. Try “Thank you for the amazing review, Dawn! We work hard to meet expectations like yours, and we’re glad to hear we provided a positive experience for you. Come back and see us soon.”
You may be tempted to send generic responses to your reviewers, as it’s easy and less time consuming. However, the consumer knows when you’re being genuine and when you’re sending a stock message. The customer took time out of their day to talk about your company; the least you can do is give them a customized response. They need to know you actually read their review.
Here’s an example: “Maria, thank you for the touching review! We’re so happy you loved our new pumpkin muffin spice coffee flavor and can’t wait to have you return to our café. We’ve heard our fresh-baked pumpkin muffins make the perfect combination!”
Share the Positive Review
Share the review on your social media platforms to encourage others to try your services. Add some testimonials to your website, too. Bottom line is to squeeze all you can out of those positive reviews.
In conclusion, remember to thank your reviewer in a timely manner, be concise yet personal, and share the review on your socials. Browse around to see what Boost Reviews can do to help you maximize your reviews today!