How to Make it Easy for People to Find You Online
Building an online presence for your company is not easy. You need to put a lot of time, effort and patience into it for everything to come together in just the right way. Not only that, but it also takes financial commitment. This is why you have to make it as easy as possible for people to not only find you online but connect with you in a meaningful way.
Check out these tips:
1. Create a custom web address for your socials
A custom web address on all of your social network platforms will help you easily share with others how to connect with you. Each one will have to be different, as social networks refer to a custom web address in different ways. If you don’t have a custom web address, you will have to ask people to find you by searching by name or URL, which is cumbersome and not easy to remember.
2. Title case your website and social networks
When you title case your website address, you will capitalize the first letter of each unique word, which makes it easier to read, recognize and recall. The longer your website address is, the more important it is to have title casing. Your visitors shouldn’t have to work hard to figure out what your address says. When words are recognizable with a quick look, they’ll more easily be able to recognize and follow you.
3. Add clickable links to your email signature
When you add your website and social networks as clickable links to your email signature, people can simply click a link to find you online automatically.
4. Add social media icons to your website
Make sure you include social media icons on your website that are not only highly visible but that lead to your actual social network page.
5. Add your website and social networks as clickable links to your social profiles
Include your website address and links to your other social networks on all of your social media accounts as well as on any online directories and listings. This will let visitors know the other social networks on which you are active on so that they have many options to connect with your business.
6. Include your website address and custom social web addresses on everything
Both of these should be listed on all of your print and online material – and we mean all marketing stuff! This can include business cards, invoices, company letterhead, fliers, promotional packaging, brochures, newspaper ads, and more. You should also add them as clickable links to your e-newsletters, online documents and e-books.
7. Respond to all online reviews, good and bad
Don’t neglect your online reviews. Respond right away, whether they are positive or negative. By maintaining an active presence on your socials and review sites, you are making it easy for people to find you.
Contact Boost Reviews
We can help you be visible, be better, be trusted. Contact us now to find out more.