How to Increase your organic clicks
Whether or not improving your click-through-rate (CTR) in organic traffic has an impact on SEO rankings is always going to be up for debate. The truth of the matter however, is that through Google chooses to remain coy and mysterious, research indicates that having a higher CTR does play a positive SEO role. So, how can you increase your organic clicks?
- Boosting your CTR from the same SEO rank gives you greater traffic volumes which, after all, is what everyone is on the hunt for.
- You get a greater conversion rate with the higher CTR
- A greater conversion rate translates into greater volumes for your business. Again, something that everyone is looking for.
Boosting your CTR in Organic Traffic
Organic clicks are those clicks that are derived from organic, as opposed to paid traffic. They relate directly to your SEO efforts and have nothing to do with how much you have spent on advertising. As a result, there is a direct correlation between your rank on Search Engine Result Pages (SERPs) and the number of clicks that you are going to get. That’s because pages that are ranked high tend to have higher CTRs than those that are placed further down on SERPs.
So, how do you go about boosting your click-through-rate in organic traffic? What are some of the steps that you need to take in order to give yourself greater visibility in organic SERPs? Here are 8 ways through which you can improve on your CTR in organic traffic;
- Using Long Tail Keywords
Keywords are important in Search Engine Optimization. They represent the language that your prospects, when making online queries. That is why it is so important for you to carry out keyword research before producing your content.
Understanding the words and terms that people are using when making online queries allows you to provide direct answers to their questions, which increases the relevancy of your content. That, in turn, leads to a higher SEO ranking and helps increase your CTR in organic traffic.
One of the things that researchers have discovered is that the longer your keywords, the greater your CTR and conversion rates. That is the reason why it’s so important for you to start thinking about angling for Long Tail Keywords as part of your SEO strategy.
- Have relevant and interesting titles
The title is, in almost all instances, the first thing that people see when they search for a particular product or service online. This makes it important for you to seriously take time to come up with a title that not only is relevant to the content that you are creating, but one that also has the ability to arrest and maintain the interest of the reader.
Instead of going for a generic, dry title, choose one that has the ability to tug at the very heartstrings of the reader. Once you have done that, you will likely be able to grab your prospects’ attention, leading to an increase in your organic clicks.
- Analyze your overall click through rate
It’s inevitable that you are going to have, on your website, some pages that have a higher CTR than others. The one thing that you need to do is examine these pages in order to come up with an understanding of what it is that gives them an edge over others. This allows you to make adjustments to the rest of your content to put it in sync with your winning pages.
- Using Symbols in your titles
One of the pieces of advice that we are constantly giving out when it comes to AdWords ads is that people should have symbols and figures in the title. This gives the ads the ability to stand out from within the crowd.
The same situation applies when it comes to organic traffic. Instead of having titles that is all text, why not include symbols and numbers to make them stand out? An example of this would be something like; “10 fail safe ways for boosting your income by 50%.”
- Make your URL relevant
The URL is another of the first things that people are going to see when they come across your content in organic search results. There are ways through which you can increase your URL’s visibility as a way of boosting your organic clicks.
We know you are working with only a couple of words, but you should do everything in your power to make your URL as descriptive as possible. Also make sure that you have included your keyword in your URL.
Indeed, having the keyword in the URL is one of the SEO tricks that are prescribed by a lot of experts around the globe. What then happens is that the moment that someone sees your page in organic search results, their eyes will fall to the URL, and, if it corresponds with the keywords that they have used when making the search query, chances are high that they will become more inclined towards your content.
- Get Star Ratings
Star rating extensions are something that we, at Boost Reviews, can help you get. Star rating extensions are among the rich snippets that help increase trust within your prospects, leading to a higher CTR. Talk to us if you need to get star rating extensions in your organic search results.
- Optimize your site for mobile
Mobile now far outstrips searches that are made from desktop devices, making it absolutely important for you to make sure that you include mobile optimization as part of your SEO strategy. Google mentions the fact that it rewards sites that are mobile friendly with better rankings in mobile searches, so this is something on which you seriously need to work as part of the strategy to increase your organic clicks.
- Produce relevant content
Here is a final tip; nobody is going to click on your pages should they contain content that is not relevant to what they are looking for. It’s important, therefore, for you to make sure that everything that you produce on your site is well researched and up to standard as a way of boosting its appeal to your prospective readers.