How Do Small Businesses Get Good Reviews?
From the moment your small business was born, you’ve been chasing up good reviews. Begging family, bribing friends, and messaging your loyal customers to try and get that elusive review that you can shout from the rooftops to prove that your business is worthy, legitimate and that people should buy from you.
Does this sound like you?
Every business owner knows that reviews are vital for the success of your business – After all, just look at Orlando SeaWorld’s attendance rates after the Blackfish documentary came out! Up to 97 percent of future customers look at reviews prior to buying a product, and if you’re a small business owner, you’re probably wondering:
“How do I get people to review my products?”
“How do small businesses get good reviews?”
While getting people to leave reviews isn’t always easy, we have a couple of tried and tested methods that can help. Whether you’re the CEO of a big business or the owner of a start-up, keep reading to find out five methods down below!
1. Ask in person
What’s one of the best, most straightforward ways to guarantee that you get a review? Ask your customers in person!
While straight up asking somebody to leave a review can seem uncomfortable (particularly if you don’t know them very well), the results show that it’s well worth it.
Research from ZenDesk showed that, in 2018, up to 67% of customers who had a positive experience with a business recommended that business to others . By simply asking your customers face-to-face to leave you a review once they’ve bought a product or service from you, that number could easily be much higher. After all, if they’ve had a positive experience with you, it would just be plain rude to say no!
Hot Tip: After asking them in person, follow them up with a text message to make sure they don’t forget!
2. Provide an incentive
You know what people love more than anything? Free stuff!
You know how you can get more people to leave you a review for your small business? Offer them free stuff!
While businesses aren’t allowed to incentivize people to leave positive reviews, you are able to incentivize leaving an honest review – And you should absolutely take advantage of this.
Small businesses don’t always have the cash flow to run large giveaways and provide huge incentives, but as a small business owner, there are a few things you can do that won’t break the bank:
- Provide people with a one-off discount code (say, 10% off their next order for example).
- Run a competition and one lucky person gets a discount or free product
- Provide a certain amount of money off of a customers next order
If you have a social media following you can easily run any one of the above, then just watch the reviews flow in!
3. Send Them A Text
We mentioned in our first point that asking your customers in person to leave a review is a great way to get more customers to leave reviews.
Now follow them up with a text message!
Studies by ZenDesk have shown that 1 in 4 people prefer to communicate with a business via text message , and sending your customers a text message is a really simple way to remind them to review you.
Using the Boost Reviews platform, you can easily input all of your customer numbers, email addresses and names into one place, create a custom text message to send out complete with a review link, then ask them to leave you a review with the click of a button. Compatible with Facebook, Google and a range of other platforms, you can get reviews for just about anywhere!
4. Don’t Be Afraid To Follow Up
Sometimes people need prompting. While 97% of customers will read reviews online before buying from a business , just 46% of those customers are likely to leave you a review in return, so prompting your customers to do so is often useful.
Now, there’s no point in prompting someone 100 times until they leave a review – You’re more likely to get a negative review for spam than a positive review – But sending your customers a gentle reminder via text, email or social media can go a long way.
There are a few ways you can do this. Post existing reviews on social media, and provide your followers with the opportunity to leave a review for themselves, email them and ask how much they’re loving the product, then request that they leave a review, or utilise the Boost Reviews platform.
With the Boost Reviews platform, not only can you have all of your customers in one place, but you can also track who has ignored your requests and who has left you a review. That way, you can ensure that you only message new customers, and avoid accidentally doubling up.
Combine the follow up with an incentive, and you’re on your way to plenty of positive reviews!
5. Promote Your Good Reviews
We mentioned in our previous point that up to 97% of customers will read reviews before deciding to purchase from your business. Why not take the hard work out of the equation and post the reviews straight to your social media!
70% of potential customers have admitted that they need to read at least four separate reviews before purchasing from a business, so placing your reviews on your social media, in their line of sight is an easy way to start. Grab reviews from your Facebook page, grab reviews from your Google listing, or get your friends and family to text you a simple review, and turn it into a stunning image to post on your feed.
When posting a review on your social media, it’s particularly important to include either a first name or a last name, so that people can recognise that it’s a legitimate review, compared to something fake. Nobody likes fake reviews!
Another thing you can do, which was briefly mentioned above, is to encourage your followers on social media to leave you a review. Next time you post that 5-star review, simply let your customers know that you really appreciate their feedback, and that you’d like to know their thoughts as well.
Simple, cost-effective, and guaranteed to help get you more reviews!
 https://review42.com/resources/online-reviews-statistics/#:~:text=The%20average%20rating%20for%2061,reviews%20for%20a%20 local%20business.