Five trust building tips for your business
Building trust is, without doubt, something that every business should be seized with. A large part of the commerce that takes place around the globe is based on trust, making it imperative for businesses to make sure that they foster a solid image for their brands. But, what really, is trust when it comes to the business world? Here are a few trust building tips for businesses around the world;
What does it mean for businesses to build trust?
Trust is all about reliability, solidity and confidence. What this means in business is that your customers need to have a firm belief that you will be able to deliver on your promises. Without trust, your businesses would not be able to attract the customers that it needs to achieve growth. In essence, the world is driven by trust, with all of us operating under the assumption that everyone else is ready and able to deliver on their promises. It’s possible for this faith and confidence to break down, however. So, what can businesses do to help build trust and confidence among their customers?
- Show that you value their time
Most of the businesses that are out there are rather guilty of being aloof when it comes to the handling of their customers’ time. This is something that tends to erode the trust that they may be trying to build in their brands. Time, as they say, is valuable, and you should, as a business, do everything in your power to make sure that you do not waste it. Your customers, in particular, do not have the whole day in which to waste while trying to do business with you. Operating as if all the time in the world belongs to you will likely drive them towards your competitors. So, what is it that you can do to show your customers that you value their time?
- Promptly answer all the emails that you get from your customers. In fact, studies indicate that quickly answering emails increases your conversion rate by a notable margin. A prompt response shows that you care; which is usually all that is needed to convince people to do business with you.
- Return phone calls as quickly as is possible. Again, there is a direct relation between the time that you take before returning a phone call and the ability to make a conversion.
- Should you have scheduled meetings with your customers, some of whom may actually be other businesses, make sure that you arrive on time. Nothing puts people off better than being made to wait.
- Go above and beyond expectations
The second way through which you can build trust for your business is to make sure that you deliver well beyond your customers’ expectations. Let’s assume, as an example, that you have agreed that you will deliver goods or services on the 3rd day after a payment has been made. You can surprise your customers by making the delivery earlier than expected!
What this means, in simple terms, is that businesses should always strive to deliver more, not only in terms of time, but also in terms of convenience, service and sensitivity. Doing this is actually the fuel that drives word-of-mouth sales. People are likely to recommend your business to their peers is they have had a good experience in their dealings with you.
- Harness the power of online reviews
The word-of-mouth phenomenon that we have just mentioned above is still in force. Yet, in the digital age, it has largely been superseded by online reviews. That is why it is so important for every business that’s out there to make a full time effort of harness the power of online reviews. There are several review platforms out there, among which are;
Why are online reviews important?
The thing about online reviews is that they tell your potential customers that others have already done business with you and have taken the time to leave a review on some internet based platform. It’s important, therefore, for businesses to claim their listings on as many online review platforms as is possible. If you have any doubt about the power of online reviews, just consider that up to 90% of people out there will first consult them before making a purchase, and you will understand why they are an essential part of the business world in today’s environment.
- Turn negative reviews into a positive.
Positive online reviews are a good way through which you can build trust in your business, but what do you do when you begin receiving negative reviews? The thing to note here is that negative reviews are an inevitable part of the business world.
No matter how much you may try to please your customers, there is inevitably going to be some whose experiences with you are negative enough to prompt them to leave a scathing review on Yelp or Google.
Negative experiences are motivators
One of the things that businesses should be aware of is that negative experiences actually hold more motivational power than positive experiences. A person is much more likely to leave a review following a negative experience than would be the case after a positive experience.
What businesses need to do, therefore, is make sure that they do not get swamped in negative reviews. A good way of doing so is by asking people who have had good experiences to leave feedback on Google and other platforms.
Businesses should also reach out to dissatisfied customers in order to get their issues resolved. Should you be able to do this, you can then ask the customer to change their feedback on whatever platform.
People expect negative reviews
Another thing of note is that people actually expect to see a sprinkling of negative reviews on your profile. Your customers are likely to trust your reviews more if they see that you do not have only positive feedback.
- Be patient
You are likely to meet with a wide variety of people as part of your business interactions. These people will have different needs and requirements. It’s important, therefore, for all business people to be patient and flexible. Showing that you care about each individual’s needs is a good way through which you can help foster trust in your business.