Everything You Need To Know About Surveys For Your Business

Have you ever tried to market to your customers without knowing how they tick? It’s a bit like throwing spaghetti at a wall to see if it sticks. Sometimes it works, and sometimes it doesn’t.

Whether you’re a new business owner, or you’ve been in the industry for years, you would know that collecting information on your customers is vital. As technology has changed and developed, the way that businesses go about collecting information from past, current and potential customers has had to evolve, from old-fashioned paper surveys to electronic versions and even the good ol’ social media poll.

Surveys can be incredibly useful – But if you’ve never done it before, you may not know where to start. We’d like to cover a few common questions you may have when setting out a marketing strategy with surveys, so that you can get the best start possible!

Question One: What Are The Different Surveys For Businesses?

There are two types of common surveys which are useful for businesses. These can be:

  • Customer Satisfaction Surveys
  • Informative Surveys

Customer Satisfaction Surveys, as the name suggests, are sent out after a customer has bought a product or experienced a service. These will generally lead to either outstanding praise or constructive criticism, and they can be incredibly beneficial to improving your business. Here at Boost Reviews, Customer Satisfaction Surveys are our bread and butter!

On the flip side, informative surveys are sent out to potential and current customers, to try and get a gauge on who your customer base is, and what they want.

While you might have a good idea on who you want to target, in order to effectively market your business you need to know who your customer base really is, and you do this through informative surveys.

In the 21st Century, these can be sent out in a few different ways – Through social media, on an in-house tablet or through email addresses that you collect.

Question Two: Are Surveys Worth It?

Well, the short answer is – Yes, they totally are!

With approximately 33 percent of people likely to respond [1], surveys are a fantastic way to gain more information about who your customer base is and what they want. Not only are digital surveys significantly cheaper than traditional paper, but they’re also much faster to complete, allowing your customers to click through and give feedback in record time.

Been thinking of launching a new product line, but you’re not sure if it would suit your customers needs? Run a survey!

Thinking of running a new class, workshop or seminar, but you’re not sure when would be the best time to maximise bookings? Run a survey!

Looking to add blog posts to your website, change up your social media content or better engage with your audience? Run a survey!

Although creating surveys can be time-consuming, they’re vital for ensuring that you can market your business effectively. Whether you’re just starting out or you’re the head of a multi-million dollar company, you want to know what makes your customers tick.

Furthermore, utilizing a platform such as Boost Reviews to create and manage your survey responses for you allows you to create a simple and seamless survey experience, taking the hard work out of it and ensuring all of the answers are kept in one place.

After all, there’s no point in wasting marketing money on a campaign if you don’t know what your customers want, right?

Question Three: How Do I Create A Survey?

Depending on what you want to achieve, there are a few different ways to run a survey:

  • If you want to target primarily new audiences, run a survey as a ‘poll’ through social media
  • If you want to speak to your loyal, existing customers, run a survey through emails or a text message

Generally speaking, running a survey which targets your existing customer base is more effective than a survey which targets potential customers, as you’re targeting those people who already spend money at your business, compared to those who are just watching on the sidelines.

Now that you know what a survey is and why it’s important to run them for your business, it’s time to actually start creating one for your next marketing campaign.

When putting together a survey, there are a few things you’ll want to keep in mind:

  1. How many questions should you ask?
  2. What do you want to find out?
  3. How will you get your customers to engage?

Without asking these questions, your survey will fall on deaf ears – And that’s the last thing you want!

When creating a survey, you want to be creative, original, and come up with an idea that will make people follow through. You can run a survey in tandem with a giveaway, you can offer your customers a discount on products, or you can offer them some other incentive or exclusive deal for providing their feedback. People like incentives – So if you want strong results, don’t be afraid to use them!

People also like to know that their feedback has been heard – So the next time you run a survey, don’t be afraid to thank your customers and tell them that you listened! You can use your social media channels to introduce new products based off of feedback, announce changes to your business and generally thank your customers for their time.

We can guarantee that not only will your customers appreciate it and feel like they’ve been heard, but it will also give you a boost to your social media engagement, allowing you to positively reach those new customers who haven’t seen your business before.

It’s a win win!

Ready to go and transform your marketing with surveys? Let our team at Boost Reviews show you how to make it as seamless as possible.

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