Everything that you need to know about Search Engine Optimization (SEO)

Internet Marketing, it has to be said, is a never ending struggle for greater online visibility. The moment that you set out to create that killer content, as part of your content marketing strategy, you will begin wondering how exactly you are going to get it in front of the audience that you are targeting. The major challenge, in this regard, comes from the fact that the internet is vast. This article looks at Search Engine Optimization and how it can be used to give your content greater visibility.

Digital Marketers face stiff competition at every corner

One of the results of this vastness is that digital marketers face stiff competition at every corner. Whatever it is that you are trying to do, you can be sure that a thousand others have already been down that path. What’s more, the probability is high that most of them have long since given up, thwarted by the impersonal nature of the World Wide Web.

How do you get greater online visibility?

There are several reasons why having greater online visibility matters, as far as Digital Marketing is concerned. Here is one bit of amazing statistic; most people never go beyond the first pages on Search Engine Result Pages (SERPs). It’s something that we are all guilty of not doing.

When you make a search query using Google, as an example, you only look at the results that are displayed on the front page. How many of us really ever bother to go to the next page of search results? Well, only 10 percent, according to Chitika.

The biggest losers

What it means is that if you are placed on page 2 of search results, you may as well congratulate yourself for being the biggest loser.

1st placed site gets 33% of the traffic

One of the things that we need to note is that its not really enough to be on the first page of Search Engine Result Pages. The place to be is at number 1 for the keywords that you are targeting. Once you have done this, you can be guaranteed at least 33% of the traffic. That’s an amazing bit of statistic. In essence, what it means is that the higher your placement on Search Engine Result Pages, the more the traffic that you are going to get for your site. But how do you get placed at the top of search results? This is where Search Engine Optimization comes into play.

What is Search Engine Optimization?

Search Engine Optimization can be described as the sum total of the steps that you take to ensure that your web pages are ranked higher on Search Engine Result Pages. You may already have noted that the first page on search results is prime real estate. And we have already mentioned that things get even better the higher you go. SEO is what ensures that you are not the biggest loser, but have got your own stake on this prime real estate.

How do you optimize your Web Pages for Better Search Engine Visibility?

The thing that we need to take note of here is that SEO is not for the fainthearted. Stories abound  of people who have given up after a little while because they were not able to get the results that they were looking for.

That is what makes running an SEO agency so tricky. Chances are high that many of your customers will end up yelling on Yelp about how you cheated them out of their hard earned money while achieving little to no result!

  1. SEO is all about time

The point is, Search Engine Optimization is all about time. You need to be patient, if you are to stay the course. Indeed, it has been noted that time is the greatest SEO trick that’s out there. Although the point is debatable, the fact remains that those websites that have been around for longer periods of time will be better ranked than those that have been around for only a short while.

Indeed, many have noted that domains that were registered several years ago will be ranked higher, no matter how crappy their content may be. Those that are new have virtually no chance of making it to the top, except by waiting a number of years. This is, of course, a generalization, but generally speaking, it holds true. SEO is not for the impatient.

  1. On and Off Page SEO

Those that have been dabbling in the SEO arts for any given amount of time will tell you that there is what is referred to as on-page SEO. There is also, on the other side, what is referred to as off-page SEO.

On Page SEO

These are the things that you can do “on your web pages,” or on your site, to give your content greater Search Engine visibility. On page SEO includes the following;

  • Keyword planning
  • Writing relevant content
  • Writing great content
  • Having internal links
  • Making sure that your content is of an appropriate length
  • Not neglecting your meta descriptions
  • Having a header that contains your keyword
  • Having images in your content
  • Making sure that the images have meta descriptions that contain your keyword
  • Regularly publishing content

Off Page SEO

Off Page SEO, on the other hand, takes place away from your site. These are the things that you do, away from your web pages, to give them greater Search Engine visibility. So, what are some of the steps that you can take as part of your Off Page SEO strategy?

Link building:

This, perhaps, is the biggest of all the ranking factors that are used by Search Engines when assigning ranks to web pages. The assumptions, whose correctness is rather debatable, is that if people link to a particular page, that’s because that page is well written. So, the more backlinks that you get, the more likely that your site is going to be placed higher on SERPs results.

How do you get backlinks

There are a number of ways through which you can get backlinks, including guest posting, solicitation and begging. We won’t talk about the blackhat methods here, but they too, exist. In any case, Search Engine Optimization is one way through which you can boost your Click Through Rate in Organic traffic, by having your web pages placed higher.

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