The Best Ways to Boost Your Business Online In 2021
2020 is officially swept under the rug, and with the New Year rolling in, it’s time for your new digital marketing strategy to roll on out.
How do you plan to boost your business in 2021?
The beginning of the year is the perfect time to start locking in new strategies, and with covid19 continuing to impact businesses globally, it’s vital that you include digital marketing in your budget.
71 per cent of the Australian population is currently spending time on social media (1), and while the commercial world continues to remain unstable, investing in your digital presence as well as your physical presence is quickly becoming vital.
As they say, “New Year, New You.” Well, we’ve come up with five tips to kick-start your New Year, new business strategy!
4 Tips to kick start your new business strategy
- Use Google My Business
Did you know that Google receives 3.5 billion searches each day? (2)
Google is the most used search engine on the planet, and with just 17 percent of businesses utilising Google My Business, the moment you put your business on their search engine you put yourself above 83 percent of other businesses (3).
Signing up for Google My Business is simple. All you need to do is go to business.google.com, follow the prompts to add your business to Google, fill out the required information (opening hours, location, description, etc), and wait for Google to send you a verification code postcard!
From our experience, obtaining your verification code from Google can take up to several months. If you’re looking to get a head-start in 2021 for your business, we suggest doing this part first!
- Invest In Content Creation
If you already have social media pages for your business – 2021 is the year to start investing in them.
71 per cent of the Australian population is currently on social media, and with that number continuing to rise daily, it’s never been so important to keep up with digital trends and ensure your business is online (1).
When your customers follow your business on Facebook or Instagram, it’s because they want to see what your business offers. Posting informative, entertaining and clear content on a regular basis ensures that your customers not only understand the products or services that you’re selling, but they can also keep up to date with new products.
Have you ever seen a product online and wanted to buy it, or followed a business page because you wanted to keep up with their sales, specials and new products?
Your followers and potential customers will all be doing the same thing!
If you have the time to invest in running social media yourself, it’s well worth the long-term results. You won’t see results overnight, but if you continue to consistently post engaging, high-quality content, you’ll gradually see your business grow.
- Invest in Ecommerce
In 2017 alone, Australian’s spent $32.56 billion on online sales. That’s $89.2 million a day!
Ecommerce is one of the fastest growing avenues of income for businesses in 2021, and with online sales increasing by 16.8 percent each month last year (4), having your products or services available on an online platform can be hugely helpful for your success.
Getting your business online can have two main advantages:
- It doesn’t limit your sales to the opening hours of a physical store.
- It allows you to reach customers that may not normally come in contact with your business on their daily commute.
While getting your business set up online can sound daunting, allowing your company to expand beyond the confines of a shop front can help to grow your business and your sales exponentially. Furthermore, adding an online element to your business opens you up to the possibility of Facebook and Instagram shops, driving further traffic and making even more sales.
As of February 2019, 80 percent of Australian’s were shopping online. With this number set to increase even more, investing in an online store to complement your physical business could be the best thing you do in 2021!
- Pay For Strategic Advertising
Creating a website, getting on Google and posting on social media are all incredibly important avenues for your business to explore in 2021, but where will your customers come from if they don’t see your business?
Similar to using more traditional advertising methods such as billboards, TV commercials and newspaper ads, advertising on social media is the newest way to help educate people about your business, and with more people than ever online, it’s also one of the most effective.
When paying for strategic advertising, there are several ways to get the most bang for your buck.
- You can create and run straight-forward ads on Google, Facebook, Instagram, YouTube or LinkedIn.
- You can run giveaways in order to organically advertise your business through social media engagement.
- You can employ an influencer to try your product or service in exchange for marketing to their audience.
Utilising any one of these methods can be hugely successful for businesses in 2021, but you have to know how to use them properly, and how to make sure that you’re reaching an audience that will want to try your product.
That’s where a marketing company comes in.
Hiring a company such as Boost Reviews takes the difficulty out of it, allowing us to tailor a campaign to your needs and your budget to achieve maximum results. Running traditional advertising campaigns on social media, coordinating competitions and organising influencer collaborations are all specialist services, and can all help your business to start on the right foot for 2021!
If you need help boosting your business in 2021, give Boost Reviews a call.