Best Ways to Respond to Negative Glassdoor Reviews
Glassdoor is the premier review site for companies. It also happens to be the fastest growing job and recruitment site out there today thanks to a growing database of millions of company reviews, CEO approval ratings, salary reports, interview questions, benefits reviews and office photos.
If you’re applying for a job, chances are you hit up Glassdoor first to do your research on the company before moving forward. Not only can you read up on the company, you can browse what current and former employees are saying about the business.
If you are a company listed on Glassdoor, you are understandably concerned with what is being said about you online. After all, it’s your reputation on the line. Here are some tips for dealing with a negative review on Glassdoor.
1. Encourage a Positive Work Culture
One of the best ways to ensure positive reviews is to encourage a positive work culture from the get-go. Letting this happen organically will help you become a workplace that people want to be at. Of course, you can’t please everyone all the time, so if you fired someone because they didn’t fit your culture and they went off and crafted a bad review, there’s nothing you can do about that.
If this does happen, ask your current employees for regular checkups whereby you ask them for feedback. Then, take that feedback seriously and make real efforts to change. If they are proud to work at your company, they will stand behind you, says Inc.com.
2. Encourage More Reviewers
If you know your employees are generally satisfied with your company, encourage them to write a positive review. It’s better to have positive reviews from current employees than it is to take your chances on a disgruntled one who left the company and came back to attack you online. It’s no secret that a good portion of reviews are negative, because unhappy people are more likely to find their voice online. That’s why you should harness your happy, satisfied team members now.
3. Respond Politely
Crafting an appropriate response to a negative review can seem daunting at first. You’re understandably hurt and upset. However, this is your chance to take the high road and directly address any issues in a positive, proactive light.
4. Turn it into a Learning Experience
Take the time to assess why the employee was unhappy and what drove them to leave a review in the first place. Was the situation one you could have controlled? Perhaps they asked for time off two months ahead of time but you did not grant it. Maybe next time you can be more understanding in your approval of time-off requests. If the issue was out of your control, such as when there is a deep-rooted personality conflict, you may just want to let it go. There’s really no fixing that.
5. Create a Plan of Action
Use negative reviews as constructive criticism of your company’s hiring processes, activities, policies and more. Take this opportunity to meet with your teams so that issues can be dealt with in an appropriate manner. Say someone left a negative review on the application process. Well, you could then meet with HR or your recruiters to ensure that issue does not happen again.
Contact Boost Reviews
Not sure how to deal with negative Glassdoor reviews? Looking to secure those five star reviews you really want? Grow your reputation with us! Start by filling out our online form.