Are you as visible as you can be to your customers?
Getting more customers is, undoubtedly, the goal for most of the businesses that are out there. However, things are not as simple as they may appear at the onset. A reflection of the difficult terrain in which businesses operate is the fact that nearly 70% of new businesses fail within 5 years. It’s a cutthroat world out there, but there are a number of things that you can do to increase the chances that you will make it. One of the best way through which you can improve on the odds is by having greater visibility to your customers. This is something that may appear intuitive at first, but the reality is that not many businesses take their visibility seriously. Here are a few tips on increasing the visibility of your business.
- Have a website
The first thing that you need to do as part of the process of making your business a lot more visible to your customers is to have your very own website. A surprising large number of the small businesses that are out there actually do not have websites. The great thing about a website is that it gives you the ability to control the narrative, which is the thing that businesses require in an era where everyone can post anything on the internet.
Getting a website is simple enough. You can have one up and running is a matter of minutes. However, the thing to remember is that anything that you put out online is going to be a reflection of your brand. It’s important, therefore, for you to be as professional as is possible.
Let’s assume, as an example, that you are a financial institution. Not many people are going to be willing to do business with you should you have a website that is replete with copy errors, among other things.
- Start Blogging
A website is a good way through which you can increase your brand’s online visibility, but without a vibrant blog, it will soon patter out in importance. The thing to remember is that your blog is actually going to be a part of your website.
For those that are not in the know, a blog is different from a website in that its content is constantly being reviewed and renewed. What this means is that you will be publishing regular content, which is exactly what is needed in order to give your brand greater Search Engine visibility.
A website is where your customers will get basic information about your business, but a blog is how you are going to keep them engaged by posting regular content.
- The power of Social Media
Social Media has, over the past few years, completely taken the world by storm. If you hear that people are now spending much of their time glued to their phones and computers, the truth of the matter is that most of the time, they will be on social media. This, therefore, is the place where you need to be as far as boosting your visibility is concerned. The world’s foremost social media platforms are;
There are many more social media sites out there, but the best know are the ones that are mentioned above. Facebook, in particular, now commands a staggering 1.2 billion monthly active users, which makes it the place to be for those businesses that are looking to achieve greater visibility. The great thing about Facebook is that it gives you a wide range of parameters that allow you to precisely reach out to the right kind of audience with your ads.
- Create a Facebook Page
This is another of the things that you can do in order to boost your online visibility. We have already mentioned that Facebook commands a huge, varied audience. Facebook pages are a tool that can be used by businesses to make sure that they are properly represented on the platform. Facebook pages can be created free of charge, which means that there is really no excuse for businesses not to have one. Once yours is up and running, you can then begin real engagement with your customers, as part of the process of increasing your visibility.
- Guest posts
Blogging on your own website is good, but it’s not really going to enable you to get the kind of visibility that you are looking for for your brand. What you need to do, therefore, is reach out to as many places as is possible.
This is where guest posting comes into play. Not only does it work wonders by boosting your Search Engine rankings, but it also allows you to reach out to people who would otherwise not have heard about you.
- Pay for your visibility
If you are looking for immediate results as far as increasing your visibility, then paid ads are something that you need to seriously consider. One of the things that you will notice is that though you may have taken all the Search Engine Optimization advice that can be found out there, you are not going to achieve immediate results.
In fact, it will likely taken years before your SEO efforts begin to yield the desired results. In the meantime, paying for your visibility is one of the things that you can do to achieve your goals. Whether it is Facebook or Google, getting advertising space is a simple enough affair. Google Ads allows you to create text ads that appear on top of Search results.
Facebook, on the other hand, allows you to create ads that can then be delivered to your target audience. Whatever you do, advertising is a good way through which you can reach out to your customers.