9 tips for increasing Brand Visibility on Social Media
The world in which we lived today, it is safe to say, revolves around the internet. The role that the internet plays in driving much of the commerce that takes place around the world needs no mention. A major preoccupation, therefore, for those that are involved in marketing is to ensure that they increase the online visibility of their brands. This is something on which we have previously talked about on this blog. This article is, in any case, concerned about how business can increase the visibility of their brands using Social Media. So, how do you increase Brand Visibility on Social Media?
The Role of Social Media in Marketing
Today, social media plays an important and ever increasing role in marketing. One only has to think of Facebook advertising as an example. In 2017, the world’s biggest social media platform realized nearly 40 billion dollars in revenue from ads alone.
Why Social Media is so attractive from a marketing standpoint
There are several reasons why social media tends to be so attractive when it comes to marketing;
- Social media platforms, such as Facebook, Twitter and Instagram, bring together people from various demographics, geographic locations, and interest groups.
- So many people are using Social Media that it’s only logical for businesses to try to generate leads there. Facebook, alone, has a user base of over 2.1 billion. What this means in practical terms is that there are a potential 2.1 billion leads waiting to be exploited on the platform.
- Social media makes it easy for people to spread information about brands to their friends and families. It’s words of mouth on steroids. With a few words and the click of a button, a customer becomes every business’ greatest tool (or enemy).
Increasing social media visibility for your brand
The following few tips should help you increase the visibility of your brand on social media;
Social Media thrives on sharing, and this is something that you can exploit to help grow your business. What every business needs to do is encourage its fans and followers to share its posts with their friends and family members. This is something that we have already alluded to at the top. The important thing is to make sure that your posts do not die down without being shared across a multitude of platforms.
You are, of course, not going to be able to encourage people to share your content unless it is very informative, relevant and entertaining. Content marketing is another subject on which we have previously touched on this blog. All that we can say now is that you should strive to create various kinds of content, including videos.
- Give people an incentive
The one thing that’s almost universal to human beings is the love for freebies. This is a quality that you can exploit to increase your brand’s visibility on social media. The truth of the matter is that people who are out there are inundated with marketing materials.
Though your content may be great, you are not going to be able to make the breakthrough that you need to make using that alone. What you need to do is to go the extra mile, and offering free stuff and creating contest on your social media networks is a good way of doing this.
For example, you can offer free concert tickets to anyone who shares your posts to the largest number of people. The result, should you do this, will be overwhelming.
- Content Quality
Content quality is something that’s important when it comes to content marketing. You don’t want your brand to become associated with content that sucks. Allowing that to become the situation could easily end up doing a disservice to your business.
We do, however, have to say that social media is a little bit forgiving when it comes to content quality. Let’s face it, much of what happens on social media undergoes no editing. You should, nevertheless, strive to make your content as professional as possible without taking away the spontaneity.
- Have interesting content
A major reason why Fake news has proven to be so enduring and so popular is that its creators have mastered the ability to capture people’s imagination using juicy content. We are not saying, however, that you should start creating your own fake news.
The point is, in any case, that you need to come up with interesting materials if you are to boost your brand’s online visibility using Social Media. People will share interesting videos and stories. They will, however, not share content that is uninspired.
- Interact with your audience
Most people make the mistake, when running their social media pages, of neglecting to make the conversation interactive. Yes, your brand may be great and you may believe that it is the best, but you also need to listen to what your followers have to say.
The greatest brands that are out there use their social media platforms, not only to increase their visibility, but also to get feedback from consumers. Showing that you can listen to what others have to say is what really turns a customer into a follower.
- Master the art of asking questions
Another way through which you can boost engagement with your followers on social media is by asking questions. What you will find is that people are much more likely to talk to you should you first ask them something. Questions show that you are interested in getting their opinions, which helps cement brand loyalty.
- Video Marketing
The world appears to have fallen in love with videos, which accounts for the popularity of such platforms as Facebook. You should, therefore, strive to tap into this popularity by creating videos of your own. Videos are one type of content that can truly go viral and viral is what every business should be on the hunt for.
- Get leverage from influencers
People love to tread where others have already trodden and the more illustrious the better. That is another quality that you can exploit to increase the visibility of your brand on social media. Get celebrities to post on your page or to endorse your business, and you will notice that you will be able to elicit the biggest amount of interest.
- Running Ads
Other than the free stuff, you can also boost your brand’s visibility on social media through ads. Most platforms, including Facebook, allow you to run ads that can reach as many people as you are willing to pay for. In fact, Facebook Advertisement is one of the cheapest forms of online advertising that you will be able to find out there.