6 Facebook marketing tips for small businesses
Facebook is, without doubt, the place to be for businesses, big and small, in today’s operating environment. If you are looking for growth for your business, then the world’s largest social media network, with its monthly active user base of over 2.1 billion, offers you an unparalleled experience as far as achieving growth is concerned. However, getting it right on Facebook can be a bit difficult, which is why we have come up with this article on Facebook marketing tips for small businesses.
Why small businesses
Our focus here is on small businesses, for the simple reason that they are the ones that are yet to achieve growth. Your business is probably still struggling to really define itself amidst competition from more established players, and you may not have enough in terms of budget to be able to hire large internet marketing firms to run your Facebook marketing campaigns. So, what Facebook Marketing tips can we give to small businesses?
- Create your own Facebook Page
The first tip for small businesses, as far as Facebook Marketing is concerned, involves the creation of your own Facebook Page. What most small business owners do not realize is that doing this comes absolutely free of charge. All that you need in order to get started is a Facebook Account, and that comes free of charge as well. So, why is it important for small businesses to create Facebook Pages?
Why Facebook Pages are Important
Your Facebook Page is where you really get the conversation going around your brand. Think we are exaggerating? Just consider the fact that most of the world’s biggest brands have thriving pages and you will understand what we are talking about here.
The Facebook Page that you create for your business allows you to keep abreast with what people are saying about you. It also a good place at which you can foster interaction with your customers and prospects, by allowing them to initiate conversations with you.
It’s important, therefore, to make sure that the Facebook Page that you create for your business is kept up to date. Where possible, have someone whose job is solely to keep the conversation going with your customers.
- Make your Page as Professional Looking as Possible
Admittedly, Facebook is the place where people go when they are looking to unwind. However, that does not mean that you are going to get away with running a Page that’s less than professional. Indeed, it may actually pay to hire the services of professionals when it comes to designing your page.
It’s all about perceptions
Much of the world’s business is all about perceptions, and you, as a small entity, already have your work cut out for you when it comes to competing with established players.
First impressions matter, even online, and people are going to shun your business should your Facebook Page be less than professional.
- Carefully Choose your Cover Photo
Part of the process of having a Facebook page that converts involves having a professional looking cover photo. This photo is, in any case, the thing that your prospects will see first when they get to your page. Make it interesting, and you may just be able to capture their imagination.
Remember that human beings are, by and large, visual animals. What it means is that they are going to respond better to images, graphics and illustrations than will be the case with plain text.
The thing to remember here is that your Facebook Page should not be a half hearted attempt to give your brand representation on the world’s biggest social media platform. What you need to do is make sure that it is as clean looking and as professional as is possible.
- Harness the power of Facebook Live
Facebook live has grown in leaps and bounds over the past couple of years. That is something that you need to capitalize on when it comes to marketing for your small to medium sized enterprise. The major attraction for hosting live events on Facebook is that it allows you to really interact with your prospects without the encumbrance of an artificial setting.
Here, its just you, the camera and the multitudes who have bothered to tune in to hear whatever it is that you have to say. In order to really get going, however, you actually need to make sure that you have everything in place.
What you need is to get the word out as much as is possible about the event that you plan on hosting. Another thing to remember is that you should never allow your Facebook Live event to turn into a monologue. People may be interested in what you have to say, but you are much more likely to be able to reach out to them where it matters by listening to and answering their questions.
- Advertise on Facebook
Facebook advertising has really taken off over the past few years, and this is something that you can capitalize on to help achieve sustainable growth for your small to medium sized business. The great thing about Facebook Advertising is that it is one of the cheapest forms of online marketing that you will be able to find out there.
However, the potential reach that lies on your fingertips makes Facebook advertising a worthwhile investment.
- Be Creative
Though there are millions of Facebook Pages out there, the truth of the matter is that most of them are rather banal and boring. What you need to do, when it comes to the Facebook Page that you are running for your small business, is to make sure that you create content that will attract people to your page and increase your brand’s visibility.
In order to create great content, you actually need to let your imagination run wild. Remember, we have already stated that Facebook is not a place where people go when they want to be serious about stuff. That is the major reason why you will find that so many of the most shared items on the platform are about cats, dogs, etc.
We are not saying here that you should actually buy a dog or a cat for your business. What you should do, instead, is offer helpful tips that can get the conversation going. Remember that marketing, in general, should never be about you, but about what your prospects can benefit from interacting with yo.
Every business should seriously monitor its online reputation in order to keep abreast with what is being said out there. That is something that we, at Boost Reviews, specialize in. Talk to us today to find out more about how we can help you manage your online reputation.