5 Ways to Improve Your Brand Perception with Reputation Management
Search Engine Journal says it best: reputation management is sort of like the airbag in your vehicle: you hope you’ll never need it but if you do, you’ll be glad you have it and pray that it works quickly enough to minimize damage.
Reputation management is often misunderstood as it plays into a digital marketing plan because it can be so subjective. Whether it’s a fake review with the intent to ruin your brand or a single upset customer who truly has a gripe with your service, those dings to your reputation can result in lost revenue and lost opportunity. Here are five ways to boost your brand perception with reputation management.
1. Optimize Your Website
Reputation managements starts with managing your own website, which is the only place where you have complete control. Pay close attention to the technical aspects, of course, such as SEO and internal links, but don’t forget about publishing content and earning links that will ensure Google views your website as an authoritative result for your company.
This means you should be publishing fresh content on your website regularly, in the form of articles, blogs, white papers, and even video content. Quality should always reign over quantity, though. Your content should prove useful to readers so you can build their trust in you as a subject matter expert.
2. Contribute to Industry Publications
Major industry publications are the most authoritative because they publish high volumes of high-quality content, which in turn earns them more links. Use these powerful tools to your advantage by aiming to rank your author page on industry-specific publications on the first page of search results.
3. Optimize Social Profiles
Social platforms such as Facebook, LinkedIn and Twitter are easy to rank, but you have to put in the time. Make sure these platforms contain relevant and correct information, such as:
- Hours of operation
- Phone number
You should also make sure your social profiles are properly branded with your logo, colors, and header images. This will make your website more relevant to search engines, making you rank higher in the process and gaining you exposure to your target audience.
4. Leverage Public Relations
As an experienced expert, you likely have something valuable to tell the world. Leverage that insight into positive media coverage so as to craft a valuable asset within your reputation management program. Use your contacts in public relations and reach out to major publications and editors who can help promote your name. You can leverage newsworthy topics for your blogs so you can provide content with a high value.
5. Earn Positive Reviews
You can’t please everyone all the time. You probably already know this, as you’ve probably faced a couple of negative reviews in the life span of your business. They’re not fun, and some may not even be justified, but that’s reality. You have to deal with those bad reviews and move on.
You’ll also need to earn more positive reviews to build up your star count. You can ask your satisfied customers to post a review about their experience on your website and on popular review sites. However, first you have to provide stellar service for them to be happy. So, work on your customer service efforts and product quality so you can ensure happier customers.
Let Boost Reviews Help
Boost Reviews can help you start gaining customer feedback – the kind of feedback that will be beneficial to your business. We’ll guide you through the entire process here. Contact us today for more information.